Create Strong Foundations with a Content Marketing Strategy & Consultancy
Good content marketing starts with a strong strategy.
Here at Copy House, we excel at creating effective content marketing strategies that align your marketing goals with your business objectives. We work hard to understand the underlying challenges your business faces and create a strategy to propel your business into the future.
Get Started with Content Marketing Consultancy
Before we can create a formidable content marketing strategy, we need to uncover key insights into what makes your brand unique.
Our workshops set the foundations of all future work by helping you create messaging and a visual identity that resonates with your target audience. All of our workshop sessions are fully customisable to build upon your existing brand work.
Core Messaging Workshops
To create hyper-personalised content, we need to take a deep dive into your core messaging, brand story and target audience. We’ll run an online session to explore:
- Brand Story
- Customer Avatars
- Market Positioning & Target Markets
- Purpose-Driven Brand
- Your Why
- Your How (Services)
- Tone of Voice
Filled with honest advice, our session provides powerful insights into what makes you truly special. You’ll receive a brand book from this workshop that can provide the foundation for all work going forward.
Visual Identity Workshop
Before you can represent your brand online, you need to have a strong visual identity. During our visual identity workshop, we’ll help you define the fundamental building blocks for creating an appealing design. We’ll explore:
- Design inspirations
- Dos and Don’ts
Filled with expert advice and support, our workshop will set the foundations for all future design work. You’ll receive a brand book with all your design preferences.
Tone of Voice Workshop
Your brand voice should embody everything that’s special about your brand and represent your personality, ethos, and resonate with your target audience. Finding your unique tone of voice allows you to send laser-sharp messaging that makes you stand out from the crowd and makes it obvious that you’re the only choice.
We’ll take you through a half-day tone of voice workshop, which will explore:
- Who are you trying to reach?
- The psychology behind your customer avatar
- Brand Essence & Personality
- Tone of Voice
We’ll then deliver a tone-of-voice guidebook that explains clearly to your team and marketing partners how to communicate with your target audience.
Content Marketing Strategy
Once we understand the true essence of your business, we’ll transform these insights into a content strategy. As part of our strategy, we’ll research your competitors, industry trends and ‘hot’ topics to present ideas for regular long-form content.
We’ll investigate concepts to determine SEO potential and create a content calendar for the three months, including:
- Proposed Title
- SEO keywords & difficulty ranking
- Article summary/snapshot
- Content pillars
- Target audience/market
- Target Due Date
Benefits of Content Marketing Consultancy
- Overcome roadblocks & challenges
- Identify opportunities for future growth
- Strengthen visual brand identity
- Create messaging & design that truly resonates
- Drive conversions with better online conversations
- Build strong foundations for future marketing success
- Understand your brand & target audience
- Establish long-lasting relationships with your customer
What Our Content Marketing Clients Had to Say
They are on the ball and had a great turnaround time when my company asked for a content audit. Their suggestions and advice were insightful and made sense, and they followed up soon after to ensure we were happy and able to understand and implement their strategies. They are very friendly and personable – would recommend!Gianna Legate
We’ve been really impressed at how they created valuable content for our marketing campaigns, all with a really impressive turnaround time.Kirsty Mitchell