Are You Getting the Most Out of Your Marketing?
Did you know that only 8% of marketers describe their marketing strategy as extremely effective?*
Odds are you could be missing opportunities to get the most of your content marketing.
Take a look at your content marketing and ask yourself:
- Is our content strategy based on customer and competitor research?
- Do we create a healthy mix of short and long-form articles that show thought-leadership?
- Have we got sufficient means of measuring our marketing success?
- Do any of our pages rank at the top of search engine results pages (SERP) for relevant keywords?
- Is our brand messaging consistent across all our channels?
If you can’t answer all these questions with a resounding “yes”, then your marketing strategy has room for improvement.
* Source: SEMrush
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