Why You Should Invest in Learning SEO
Looking to learn a new skill? Or want to kickstart your content marketing career?
Then SEO is an essential skill you’ll need to accelerate your marketing efforts! Why? Because the first five results from a search amount to 67.60% of all clicks. Meaning, SEO must be prioritised if you want your website to be visible and appear in the first 5 search results of Google.
Copy House is offering a Free Graduate SEO Content Programme to help you land your first copywriting role. But before we get into why you should apply, we should probably explain why SEO is so important.
What is SEO?
SEO stands for Search Engine Optimization. It’s a digital marketing tool used by marketers in both the B2b and B2c sector.
Since almost anyone and everyone owns or possesses a smart device, whether it’s a phone, laptop or a piece of artificial intelligence such as an Alexa, they are most likely using a search engine to navigate their lives.
Interestingly, 93% of web traffic comes through search engines, and Google, which dominate this market, has shown that only 0.78% of Google users click on search results from the second page. So successful marketers will use digital marketing practices such as SEO to make their website more visible by building its domain authority and credibility. In return, using the right SEO principles will generate extra traffic to the website and increase the chances of their prospective leads becoming consumers.
Why is SEO Important?
Improves Rankings and Increases Visibility
By using SEO correctly, marketers can rank the company’s website and its content higher on search engine pages. This is particularly important because, as mentioned, it’s very unlikely that users click on the second page of the search results.
By ranking higher, the chances of bringing traffic to your website will increase. In turn, this will improve the number of your users visiting your site and conversion rates.
More recently, Google launched an algorithm called BERT (Bidirectional Encoder Representations from Transformers). Although it still has some flaws, BERT enables users to get more accurate results based on their search. BERT also allows passages from websites to rank independently, so not only do marketers need to personalise their content to attract new consumers, but they must also maximise their efforts in using SEO tools like Semrush to ensure their content is seen. This can be done through SEO best practices.
Boosts Organic Traffic to the Website
Improving the ranking and visibility of a website naturally increases the amount of traffic through organic searches. That’s why 70% of marketers say that SEO is more effective than Pays Per Click (PPC), and it’s also why 61% of them focus on improving SEO and growing their organic presence rather than focusing on PPC or other methods.
Increasing organic traffic through SEO is also very profitable. Although SEO tools can require an upfront investment, once this has been paid, the long-standing effects of a website ranking high and increasing organic traffic can be more rewarding. There’s no need for PPC or further media costs as it is already a high ranking, visible site on Google’s search results.
If a site ranks higher than others and is present on the search engine results page, it’s deemed more credible by web users than a website on the 8th page of the search engine.
Hence, having strong SEO skills will boost the recognition of your website and will make users aware that the site is relevant, trustworthy and worth the investment. Search engine crawlers analyse the trustworthiness of your data by scoring your landing pages’ domain authority based on your content, its keywords, backlinks and its performance against your competitors, hence the importance of getting the SEO right on your site.
Creates a Better User Experience
When it comes to content marketing, a struggling factor is to grab and hold a user’s attention.
The average page visitor usually stays on a page for 10-20 seconds before abandoning the site if their needs are unmet. However, through the use of SEO best practices, such as the correct use of headings, relevant content and keywords, it is much easier for any site visitor to navigate through the site and have a pleasant experience.
Copy House SEO Graduate Programme
Copy House is constantly promoting the benefits of using SEO. So much so, that Owner and Managing Director Kathryn Strachan created an SEO programme designed to aid graduates and those interested in content marketing, to kick start their careers.
This 10-week free programme will teach you all SEO best practices used by experts. The course will go through;
- Introduction to SEO
- Keyword Research & Mapping
- On-Page SEO
- URL, Alt Tag & Backlinks
- SEO Data Analysis
- Content Strategy
- Outlines & Featured Snippets
- Customer Avatars
- Tone of Voice and
- Content Distribution
This course is limited to 12 spaces. To have a chance in securing your place, you must enter a 2-minute video and an 800-word blog piece explaining why you deserve the spot.
To make things more exciting, the best student from this course will be offered a 6-month paid internship on our copywriting team here at Copy House. Helping you gain industry experience by creating content strategies for some of the top leading global technology brands.
Apply Now to Secure Your Place and Accelerate your Skills
Hurry! The deadline for all applicants is the 16th of August 2021. If you have an interest in content marketing and want to kickstart your career this is not an opportunity you want to miss!
Don’t miss your chance. Apply for the Graduate SEO Content Programme today!