Why You Should Invest in Learning SEO
Looking to learn a new skill? Or want to kickstart your content marketing career?
Then SEO is an essential skill you’ll need to accelerate your marketing efforts! Why? Because the first five results from a search amount to 67.60% of all clicks. Meaning, SEO must be prioritised if you want your website to be visible and appear in the first 5 search results of Google.
Copy House has an SEO Training Course that can help you enhance your skills and land a copywriting role. But before we get into why you should apply, we should probably explain why SEO is so important.
What is SEO?
SEO stands for Search Engine Optimization. It’s a digital marketing tool used by marketers in both the B2b and B2c sector.
Since almost anyone and everyone owns or possesses a smart device, whether it’s a phone, laptop or a piece of artificial intelligence such as an Alexa, they are most likely using a search engine to navigate their lives.
Interestingly, 93% of web traffic comes through search engines, and Google, which dominate this market, has shown that only 0.78% of Google users click on search results from the second page. So successful marketers will use digital marketing practices such as SEO to make their website more visible by building its domain authority and credibility. In return, using the right SEO principles will generate extra traffic to the website and increase the chances of their prospective leads becoming consumers.
Why is SEO Important?
Improves Rankings and Increases Visibility
By using SEO correctly, marketers can rank the company’s website and its content higher on search engine pages. This is particularly important because, as mentioned, it’s very unlikely that users click on the second page of the search results.
By ranking higher, the chances of bringing traffic to your website will increase. In turn, this will improve the number of your users visiting your site and conversion rates.
More recently, Google launched an algorithm called BERT (Bidirectional Encoder Representations from Transformers). Although it still has some flaws, BERT enables users to get more accurate results based on their search. BERT also allows passages from websites to rank independently, so not only do marketers need to personalise their content to attract new consumers, but they must also maximise their efforts in using SEO tools like Semrush to ensure their content is seen. This can be done through SEO best practices.
Boosts Organic Traffic to the Website
Improving the ranking and visibility of a website naturally increases the amount of traffic through organic searches. That’s why 70% of marketers say that SEO is more effective than Pays Per Click (PPC), and it’s also why 61% of them focus on improving SEO and growing their organic presence rather than focusing on PPC or other methods.
Increasing organic traffic through SEO is also very profitable. Although SEO tools can require an upfront investment, once this has been paid, the long-standing effects of a website ranking high and increasing organic traffic can be more rewarding. There’s no need for PPC or further media costs as it is already a high ranking, visible site on Google’s search results.
If a site ranks higher than others and is present on the search engine results page, it’s deemed more credible by web users than a website on the 8th page of the search engine.
Hence, having strong SEO skills will boost the recognition of your website and will make users aware that the site is relevant, trustworthy and worth the investment. Search engine crawlers analyse the trustworthiness of your data by scoring your landing pages’ domain authority based on your content, its keywords, backlinks and its performance against your competitors, hence the importance of getting the SEO right on your site.
Creates a Better User Experience
When it comes to content marketing, a struggling factor is to grab and hold a user’s attention.
The average page visitor usually stays on a page for 10-20 seconds before abandoning the site if their needs are unmet. However, through the use of SEO best practices, such as the correct use of headings, relevant content and keywords, it is much easier for any site visitor to navigate through the site and have a pleasant experience.
How Copy House Stay on top of SEO
At Copy House, SEO is at the forefront of our content marketing. Without having the right SEO to support your content, it will never reach your target audience, no matter how insightful it may be.
For years, our copywriters and marketing team have used SEO to help boost the organic traffic of each and every piece of content delivered by our team. Whether it’s a landing page or a blog article, it’s essential to be among the first five results on a search engine search page.
Our go-to tool for SEO is Semrush. Semrush can boost your organic traffic with its easy to use SEO tools. They have over 50+ tools on SEO, content marketing, competitor research, PPC and social media marketing.
As Semrush affiliate partners we’re also proud to promote their services and through this link you can test out their platform for FREE for 14-days rather than the usual 7-day trial.
Get your Content Seen with Semrush!
If you want to grow your online presence but you’re struggling to find which platform can boost your SEO, look no further, try out Semrush today!
As Copy House is now affiliated with Semrush, by clicking on this link you can start your 14 day PRO trial today. That’s one week more than usual!
So what are you waiting for? Sign up now and watch your organic traffic grow.