Insights

Discover content marketing insights and advice from the specialists at Copy House.

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5 Ways To Make Your Content Stand Out

5 Ways To Make Your Content Stand Out

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With so much B2B content fighting for readers’ attention, here’s how you can make sure your content stands out from the crowd and gets your brand noticed.
A Step by Step Guide on Building Your B2B Customer Avatar

A Step by Step Guide on Building Your B2B Customer Avatar

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Creating a customer avatar is essential in the B2B sector. Whether you’re in the technology or FinTech industry, this is a must for your business.
The Past, Present and Future of Copy House

The Past, Present and Future of Copy House

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As the year draws to a close, we asked the Copy House team about their previous year endeavours, where they currently are and what’s in the works for Copy House.
12 Days of Christmas Content Marketing Tips

12 Days of Christmas Content Marketing Tips

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Countdown to Christmas with us by checking out 12 insightful content marketing tips and tricks.
Watch Your Back…links

Watch Your Back…links

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Backlinks are a must when building your website's credibility. However, have you taken a second to undergo a backlink audit and see what your backlinks say about you?
Building a Foward Thinking Company Culture

Building a Foward Thinking Company Culture

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As a business grows, so should its company culture. Read how Copy House continued developing its company culture to increase and support growth.
Driving Diversity, Inclusion and Change with Technology and Marketing — TechTalks Recap

Driving Diversity, Inclusion and Change with Technology and Marketing — TechTalks Recap

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Creating a positive change when marketing technology is a must! In this TechTalks, our panellists discuss the importance of diversity and inclusion when marketing technology.
How has Content Marketing and Digital Content Consumption Changed During the Past Year?

How has Content Marketing and Digital Content Consumption Changed During the Past Year?

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The pandemic changed the way we market our brand. This article will look at how content marketing and consumption has changed during and after the pandemic, what brands can do differently and the typical mistakes they make.
Introducing Copy House Europe

Introducing Copy House Europe

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Copy House, a technology and FinTech content marketing agency, has now expanded and launched to Europe!
From Project Manager to Head of Operations, Steven Smith’s Copy House Journey

From Project Manager to Head of Operations, Steven Smith’s Copy House Journey

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Copy House constantly encourages its employees to achieve more. Read how Steven went from a Project Manager to Head of Operations in less than two years.
Copy House Joins BIMA Digital Day Careers Event

Copy House Joins BIMA Digital Day Careers Event

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Copy House Copywriters join BIMA Digital Day to give 11 to 16-year-olds an insight into digital careers.
5 Reasons Why Your Technology Brand Must Invest in Content Marketing

5 Reasons Why Your Technology Brand Must Invest in Content Marketing

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Content marketing has become increasingly popular over the last year, and if your technology brand hasn’t caught up to the trend, here are 5 reasons why you should invest in it.
The Balancing Act of Digital and In-Person B2B Events – An eBook Recap

The Balancing Act of Digital and In-Person B2B Events – An eBook Recap

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Should hybrid events be a part of your 2022 B2B events marketing strategy? Read what the technology experts have to say about it in this eBook recap.
The Future of B2B Content and Website Personalisation Powered by AI: TechTalks Recap

The Future of B2B Content and Website Personalisation Powered by AI: TechTalks Recap

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Personalising your marketing efforts is a must. In this TechTalks episode, Kathryn sits down with the experts to discuss the future of B2B content and website personalisation with the use of AI.
Every Content Marketers’ Worst Nightmare

Every Content Marketers’ Worst Nightmare

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Do you want to know what really keeps our B2B content marketers’ up at night? Check out the 6 spookiest nightmares our marketers endure.
How to Identify Credible Sources in B2B Content Marketing

How to Identify Credible Sources in B2B Content Marketing

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Credible sources are a must! This blog will show you how you can identify reliable sources and avoid feeding your audience false information.
Capturing B2B Leads at Every Stage of the Sales Funnel: TechTalks Recap

Capturing B2B Leads at Every Stage of the Sales Funnel: TechTalks Recap

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Connecting to your audience in a B2B market can be challenging as they are not as impulsive as B2C consumers. Our experts run through how you can capture leads and increase conversion.
How to use Semrush to Accelerate your Content Marketing Strategy

How to use Semrush to Accelerate your Content Marketing Strategy

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Content Marketing is advancing and to gain your position as a thought leader, you must be ahead of your competition. See how Semrush helps your content rank high on Google.
Unlocking Your Brand’s Potential with Customer Psychology and Avatars: Recap

Unlocking Your Brand’s Potential with Customer Psychology and Avatars: Recap

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Knowing what your audience wants is important when creating a marketing strategy. We dive into how you can create a customer avatar suitable for your brand.
From Copywriter to Content Lead, Stuart Cameron’s Copy House Journey

From Copywriter to Content Lead, Stuart Cameron’s Copy House Journey

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Copy House are constantly encouraging their employees to achieve more. Read how Stuart went from junior copywriter to a senior copywriter and a content lead.
The Future of Remote Working

The Future of Remote Working

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Commuting to work is now a thing of the past as the world moves one step closer to remote working. Read why the future is remote and how you can achieve this.
How Copy House Aided Winchester Creatives Through Their SEO Course

How Copy House Aided Winchester Creatives Through Their SEO Course

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Managing Director of Copy House, Kathryn Strachan, teamed up with Winchester Creatives to help young creatives find work by offering her SEO course.
Copy House are The Drum Awards Agency for Business 2021 Finalists

Copy House are The Drum Awards Agency for Business 2021 Finalists

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Read why Copy House have been selected as finalists for The Drum Awards for the Best Response to Change.
Capitalising on Cryptocurrency Market Opportunities: TechTalks Recap

Capitalising on Cryptocurrency Market Opportunities: TechTalks Recap

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In our recent TechTalks episode, our panellists discussed all things cryptocurrency, including why and how you should market them.
How to Entice Your Reader by Writing an Engaging Call to Action

How to Entice Your Reader by Writing an Engaging Call to Action

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Struggling to conclude your content? Here are some of our best tips and tricks on how you can write the best CTA.
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