Expert Insights from CopyHouse B2B & B2C Tech Marketing Agency

How we Properly Interrogate a Content Marketing Brief

Learn how CopyHouse interrogates content marketing briefs to ensure effective collaboration, audience alignment, SEO optimisation, and strategic content delivery.

Why Brands Are Reclaiming Their Audiences

Learn about the influencer bubble could be about to burst, as brands move away from using content marketing influencers.

How Human Behaviour Influences Client Relationships

In this article, we share our top tips as an agency for navigating the thorny issue of working with clients.

Everything You Need to Know About SEO

Learn the fundamentals of SEO, including its role in content marketing, keyword research, formatting best practices, and how to improve your rankings.

How LinkedIn Supercharges Your SEO Strategy

Discover how LinkedIn can supercharge your SEO strategy with actionable tips to improve reach, visibility, and qualified B2B lead generation.

5 Benefits of Content Writing Services

Discover how content writing services fuel your marketing success—from SEO to thought leadership and creative edge.

Cost‑Effective Marketing Strategies to Help Your B2B Brand Survive the Recession

Smart, budget-friendly marketing tactics for B2B brands to thrive during economic downturns.

Why Personal Branding is Important in Tech

Discover how personal branding can boost trust, credibility and visibility for tech leaders, with practical steps for building your own brand identity.

Rise of Community-Led Brand Growth

Discover why more and more brands are looking beyond the feed and investing in community-led growth to optimise marketing spend.

How Client Feedback Can Save Your Second Draft

Discover how client feedback can save your second content marketing draft, and why it may be crucial to collaborate on copywriting briefs.

Content Creation: In-House vs Agency

Explore the pros and cons of in-house vs agency content creation and discover which is the best fit for your marketing strategy and business goals.

Google vs. Generative AI | CopyHouse

We take a look at how generative AI replacing Google searches affects SEO-driven content marketing, as well as Google’s new quality rating guidelines.

Content Marketing Consultancy: Why is It Important?

Discover why content marketing consultancy matters, what consultants do, and how your business can benefit from strategic support to improve ROI, SEO, and content performance.

Tidying Up Your Brand's Tone of Voice

Discover how to define, refine and implement your brand’s tone of voice to boost consistency, clarity and customer connection.

How to Refresh Your Content to Improve Your SEO Rankings

Learn why refreshing your existing website content is a powerful SEO strategy. Discover how to update keywords, stats, and layout to boost rankings and user engagement.

The Importance of Content Planning

Discover how a robust content planning strategy can help tech brands stay competitive, resonate with their audience and deliver long-term results.

How You Can Use AI to Boost Your Tech Marketing Efforts

Discover how artificial intelligence (AI) can enhance tech marketing through data analysis, personalisation, content creation, and more.

How to Build a Strong Competitor Analysis and Make Your Tech Brand Stand Out

Discover how to conduct a comprehensive competitor analysis to sharpen your market position, boost your tech brand, and uncover growth opportunities.

The Art of Audience Communication with Visual Content

Discover how integrating copy and design helps brands communicate clearly, build trust, and create content that connects and converts.

Building Trust with Content: A Guide for Tech Brands

Learn how content marketing helps tech brands build trust, improve visibility and connect with audiences more meaningfully in a saturated market.

Why Cleaning Your Content Infrastructure is as Crucial as Tidying Your Home

Learn how content audits can dramatically improve your SEO performance by cleaning up outdated, underperforming, or duplicate web pages.

How to Build a Customer-Obsessed Marketing Team

Discover how to develop a customer-first mindset across your marketing team and boost ROI by building stronger audience connections.

Client Collaboration: Ideal Working Alignment

Discover how content marketing agencies can achieve the ideal working alignment to enhance client collaboration.

7 Ways to Tidy Up Your Content Strategy

Feeling behind on your content plan? Discover 7 practical ways to audit, streamline, and refresh your content strategy for maximum impact.

How to Humanise B2B Content

Discover why humanising your B2B content is essential for connecting with modern audiences. Learn how to shift from formal to conversational communication.

Our Foolproof Guide to Personalised Content

Discover how personalised content can transform your B2B marketing strategy. Learn what it is, why it matters, and how to do it right.

Developing a Content Marketing Strategy for Your Tech Brand

How to create a successful content marketing strategy for your tech brand, from goals to execution.

How to Drive Customer Trust in FinTech — TechTalks Recap

Discover how to drive trust in FinTech by educating your audience, avoiding overselling, and positioning your B2B brand with transparency and credibility.

Every Content Marketers’ Worst Nightmare

Explore the scariest mistakes in content marketing — from keyword stuffing to cheesy sales lines — and learn how to avoid them like a pro.

Your Guide to Advanced Segmentation in Tech

Explore how advanced segmentation and data analytics can help tech marketers personalise customer journeys and increase conversions.

Why Content is Marketing for B2B Buyers

We explore why content is marketing for B2B buyers and why the digital marketing funnel is still relevant for business marketing.

Long Form vs Short Form Content – What Your B2B Brand Should Invest In

Explore the benefits and drawbacks of long-form and short-form content for B2B brands, and learn how to choose the right format for each stage of the sales funnel.

How to Implement Generative AI in Your Content Strategy Without Losing Quality

Explore practical tips for integrating generative AI into your content marketing strategy while maintaining originality, quality and SEO value.

Our Quick-Start Guide to Thought Leadership for Tech Brands

Thought leadership helps tech brands stand out as industry experts — but it takes strategy, clarity, and consistency. Discover six essential tips to start building your authority today.

Everything You Need To Know About Content Dissemination

Discover how to maximise the impact of your content using social selling, email drip campaigns and newsletters to generate leads and boost engagement.

Tips and Tricks on Creating Engaging Introductions and Hooks to Entice Your Viewers

Learn how to capture your audience's attention with compelling introductions and powerful hooks that drive engagement from the first sentence.

The art of simplifying complex topics in content marketing

Learn how to make complex ideas accessible with strategic storytelling, audience insights, and content clarity for B2B marketing success.

A Step-by-Step Guide on Building Your B2B Customer Avatar

Discover how to create a detailed B2B customer avatar with this practical step-by-step guide, helping you target the right audience effectively.

How to Conduct Interviews for High-Quality Article Content

Learn how expert interviews can boost your content strategy with authenticity, authority, and shareable insights that resonate with your B2B audience.

Creating Personalised Experiences with Marketing

Discover why hyper-personalisation is crucial for marketing success in tech industries. Learn how leading CMOs adapted post-pandemic to connect with audiences authentically.

The Value of Long-Form Copy in Complex Industries

Discover why long-form content is essential for businesses in complex industries and how it supports detailed communication, thought leadership, and customer trust.

Everything You Need To Know About The B2B Sales Funnel

Understand the B2B sales funnel and how to use content at each stage—from awareness to purchase—to convert leads into loyal buyers.

How AI is Shaping Content Marketing

Explore how artificial intelligence is transforming the future of content marketing, from personalisation to productivity tools, and why human creativity still matters.

Picking The Right Content Marketing Agency For Your Tech Brand

Explore five must-have traits in a B2B content marketing agency to ensure your technology brand attracts, engages and converts the right audience.

Personal Branding and Thought Leadership Blueprint 2024

Here’s your blueprint for refining your personal branding and thought leadership content to build a winning social media strategy.

How to Conduct Keyword Research for SEO

Master the fundamentals of keyword research and learn how to optimise your content strategy for better search visibility and engagement.

5 Tips for Creating SEO Friendly Content that Gets Your Technology or FinTech Brand Noticed

Learn five key SEO tactics to help your FinTech or tech brand improve search rankings and reach more of your target audience online.

7 Strategies for Captivating B2B Audiences through Email Copywriting

Discover seven essential email copywriting strategies to boost B2B engagement, improve click-through rates, and convert leads into loyal customers.

Why You Should Be Using Case Studies

Discover why case studies are a powerful B2B marketing tool and learn how to write effective ones that build trust and convert leads.

Tips On Generating B2B Leads With Social Media

Learn how to generate B2B leads through social media with platform-specific strategies and best practices to attract and convert business audiences.

How LinkedIn’s Algorithm Works & What You Need to Know

Learn how LinkedIn's algorithm works and how B2B marketers can optimise content for maximum visibility, engagement, and long-term thought leadership success.

Business Marketing Can’t Succeed Without Content

Discover why business marketing cannot succeed without content that guides customers through the digital marketing funnel to long-term customer loyalty.

6 Ingredients to Crafting the Perfect Creative Brief

In this article, we share our top tips for clients looking to craft a genuinely useful brief for the content marketers they choose to work with.

B2C & B2B Content Marketing Agencies: What’s the Difference?

Understand the key differences between B2B and B2C content marketing agencies—from messaging and tone to relationship-building and buyer intent.

How Can B2B Marketers Adapt To Gen-Z Buyers?

Discover how B2B marketers can connect with Gen-Z buyers through digital-first strategies, influencer collaboration, and purpose-driven content that speaks their language.

Decoding Sustainability Metrics to Drive Meaningful Change

Explore how tech companies can drive real environmental change by tracking meaningful sustainability metrics and aligning internal behaviours.

How to Become a Thought Leader in Tech

Discover the key strategies to establish yourself as a trusted expert and thought leader in the fast-paced tech industry.

Accessibility & Diversity in Your Marketing Strategy

Discover why accessibility and diversity are essential in B2B content marketing and how to create campaigns that resonate with all audiences.

The Importance of Harmonising Copy and Design

Explore why aligning copy and design is essential for an engaging user experience and how the two can work together to strengthen your brand message.

Why Webinars are Pivotal to Marketing Strategy

Discover why webinars remain one of the most effective tools in a modern marketing strategy. Learn how they support lead generation, customer engagement, and brand authority.

What Role Will Long-Form Content Play in the Metaverse?

Explore how long-form content adapts and thrives in the immersive, user-centric world of the metaverse—from scripting to virtual storytelling.

Everything You Need to Know About Creating Infographics

Discover how to create compelling infographics that boost engagement, build brand credibility, and make your content more accessible.

International Expansion: Finding a Global Digital Content Marketing Agency

Discover how hiring a global content marketing agency can drive cost-effective, customer-centric growth for your international brand.

Why Brands in Complex Industries Need a Content Marketing Agency

Discover how partnering with a content marketing agency helps brands in complex industries simplify messaging, connect with their audience, and drive growth.

How to Use Semrush to Accelerate Your Content Marketing Strategy

Learn how Semrush can supercharge your content marketing strategy and help your brand rank higher in search results.

Why Brands in Complex Industries Need a Content Marketing Agency

Discover how partnering with a content marketing agency helps brands in complex industries simplify messaging, connect with their audience, and drive growth.

7 Marketing Actions for CMOs to Get More Sales Leads

Explore seven actionable strategies for CMOs to generate high-quality sales leads and drive long-term revenue growth.

Why Tech Brands Need High Tech Copy

Discover why high-quality, strategic copywriting is essential for tech brands looking to stand out, engage audiences, and generate ROI. Explore five key reasons to invest in expert content marketing support.

Designing for Inclusivity: The Crucial Role of Accessibility

Explore the importance of designing inclusive content that’s accessible, functional, and meaningful to all users. Learn how accessibility shapes better user experiences.

Decoding the LinkedIn Algorithm in 2023

Give your posts an extra push in our handy rundown of the inner workings of the LinkedIn algorithm.

5 Ways To Make Your Content Stand Out

Struggling to get noticed? Discover five key ways to make your content stand out in crowded B2B tech and FinTech markets.

Global Accessibility Awareness Day: Why Inclusive Content Matters As Much As Inclusive Design

Today, 15th May, marks Global Accessibility Awareness Day (GAAD) — our vital annual reminder that the digital world must be open and usable for everyone, regardless of ability.

The Ultimate Guide to Choosing a Content Marketing Agency in 2024

Explore how to find the right content marketing agency in 2024, from strategy and scalability to sector-specific expertise and ROI transparency.

The 7 Most Common B2B LinkedIn Marketing Mistakes to Avoid

Avoid these 7 LinkedIn marketing mistakes that prevent B2B brands from growing. Learn how to optimise content, engagement, and profile visibility effectively.

The Future of Remote Working

Explore why remote working is the new norm for businesses and professionals — and how CopyHouse leads the way with its remote-first approach.

How Has Content Marketing and Digital Consumption Changed During the Past Year?

Explore how the pandemic transformed B2B content marketing and digital behaviour, and how your brand can adapt with empathy, personalisation, and funnel-driven strategy.

Latest Insights

How we Properly Interrogate a Content Marketing Brief

Jul 25, 2025

Learn how CopyHouse interrogates content marketing briefs to ensure effective collaboration, audience alignment, SEO optimisation, and strategic content delivery.

Why Brands Are Reclaiming Their Audiences

Jun 27, 2025

Learn about the influencer bubble could be about to burst, as brands move away from using content marketing influencers.

How Human Behaviour Influences Client Relationships

Jun 25, 2025

In this article, we share our top tips as an agency for navigating the thorny issue of working with clients.

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