7 Ways to Tidy Up Your Content Strategy
7 Ways to Tidy Up Your Content Strategy
Let’s do a bit of spring cleaning. That’s right, it’s time to take a look at your content strategy!
As with everything in life, if your content strategy isn’t up to date, it’s easy to get behind. When things get busy, creating content often falls to the bottom of the priority list — and getting back on track can be tricky.
But if you want to consistently attract and convert your audience, high-quality content must remain a priority.
In this article, we’ll walk you through how to review your existing content, remove what’s no longer working, and make more room for the high-value assets your audience will actually love.
1. Document Your Content
Start with an audit. Create a spreadsheet and catalogue all your existing content — by format (blog, podcast, video, infographic) and by topic.
This simple exercise will help you identify:
- What you already have
- What’s missing
- What can be improved or repurposed
With full visibility, you can build a clearer and more efficient content roadmap.
2. Remove Anything Outdated
Old content might no longer reflect your current services, audience needs, or industry trends.
Identify content that:
- References obsolete tools or services
- Targets an audience segment that’s shifted
- Relies on out-of-date data or trends
Where possible, update or repurpose these pieces. If that’s not an option, it’s okay to archive or remove them — and use them as inspiration for something new.
3. Repurpose Your Content
Great content shouldn’t go to waste. If a blog performed well, could it also work as:
- A LinkedIn carousel?
- A podcast talking point?
- A newsletter feature?
Repurposing helps you maximise ROI on existing work and ensures your ideas reach audiences across channels.
4. Speak to Your Audience
You don’t need to guess what content your audience wants — just ask.
Use tools like:
- Surveys and polls
- Social media comments and DMs
- Customer interviews
- Support tickets or FAQs
This insight helps you create content that answers real questions and solves relevant problems — improving engagement and performance.
5. Prioritise Content Creation
Now that your audit is complete, start building out your new plan.
Focus on:
- Key gaps in your content library
- Formats that resonate with your audience
- Topics that support your current business goals
Set realistic timelines for content delivery. Regular output matters more than perfect frequency — so build a strategy that your team can actually maintain.
6. Create Detailed Content Briefs
A strong brief saves time and keeps content consistent.
Your briefs should include:
- Target audience and stage of the funnel
- Objective of the content
- Primary and secondary keywords
- Suggested structure (titles, headers, CTA)
Detailed briefs help writers deliver the right message, tone, and style — reducing rounds of edits and content drift.
7. Maintain Your Strategy with Governance
Once your content strategy is refreshed, the key is to keep it up.
Schedule regular content reviews (every 3 to 6 months), and consider:
- Hiring freelancers to support when internal capacity dips
- Partnering with an external agency for strategy, writing, or design
- Building out a content calendar that includes backups or evergreen topics
With a little ongoing effort, you’ll never fall behind again.
Get Ahead of the Curve with Your Content Marketing
Content marketing remains one of the most powerful ways to drive traffic and build awareness. But we get it — it’s a lot to juggle.
At CopyHouse, we work closely with fintech and technology brands to simplify complex topics and produce high-quality content that earns trust and drives results.
Our team of strategists, writers and designers partner with your business to create content you’re proud to share — and that your audience genuinely wants to engage with.
Let’s talk about how we can support your content strategy.
Get in touch today.