How to Create a Successful Content Marketing Strategy for Your Tech Brand

Read our latest blog to help you build an engaging B2B Content Marketing Strategy.

What is a Content Marketing Strategy?

A content marketing strategy is a plan for building an audience by planning, publishing, and distributing educational and engaging content across your channels. It answers:

Why you create content
Who you help
How you help them in a way no other company can

⚠️ Note: A content strategy = what & when to create; a content marketing strategy = what, when, where, and how to promote & maintain.

Why You Need a Content Marketing Strategy

78% of marketers who found their strategy “exceptionally effective” in 2021 documented it. A clear strategy brings structure, goals, and clarity—moving away from chaotic content creation.

Developing a Content Marketing Strategy from Scratch

Step 1: Set Your Goals & Mission

Define:

Who you’re targeting
Content types you’ll create
Benefits for your audience
Outcomes you desire

A mission keeps your content aligned with purpose.

Step 2: Establish Your KPIs

Set measurable goals like:

Revenue targets
Subscriber numbers
Lead volume
Search rankings

🎯 Specific KPIs help track progress and stay motivated.

Step 3: Define Your Audience

Use tools like Google Analytics to gather demographics and interests. Then, survey your audience to learn what matters to them.

Go to Audience → Interests → Overview in Analytics to see which market segments apply.

Step 4: Create Buyer Personas

Build fictional profiles for your ideal customers. Personas help you maintain relevance even as your tech evolves.

👉 Not sure where to start? Download our free B2B buyer persona template

Step 5: Run a Content Audit

Evaluate your highest and lowest performing content from the past year. This reveals what resonates and identifies content gaps.

Step 6: Choose Your Content Types

Include a mix of:

Blog posts
Video content
Infographics
Downloadable guides
Checklists
Graphics

Step 7: Create a Content Calendar

Use Google Calendar, spreadsheets, or tools like Trello, Asana, or HubSpot to manage your content publishing timeline.

Step 8: Add a Content Dissemination Strategy

Go to Acquisition → Social → Overview in Google Analytics to identify top-performing channels.

Share content via:

Social media
Drip email campaigns
Newsletters

📘 Learn more in our guide to content dissemination

Step 9: Identify & Allocate Resources

Clarify:

Who produces and maintains content?
What tools and budget are needed?
What’s your workflow?