What You Need To Know About Creating Infographics

Did you know that people process images 60,000 times faster than text? Creating infographics to market your brand helps you reach and engage with more people.

But where might you get started, and how do you create infographics that catch the right eyes? Don’t worry — we can help. In this guide, we’ll cover everything you need to know about creating infographics, including what they are, why they matter, and how to make them in five easy steps.

What Is a Marketing Infographic?

As the name suggests, an infographic is a visual presentation of data, information, or research. Marketing infographics allow brands to share their insights and research in a more appealing and digestible way — especially for time-poor audiences.

Infographics can highlight original research, industry surveys, helpful stats, or a step-by-step breakdown of a topic. Above all, they aim to offer valuable insights to your audience in a memorable, visual format.

Why Are Infographics Important to Marketing?

According to Venngage, 68% of marketers say visual content is essential to their strategy. For tech and fintech brands that often deal in complex ideas, this number only grows.

Infographics help by:

Simplifying complex topics
Enhancing credibility
Differentiating your brand
Offering diverse content formats
Supporting thought leadership

How to Create an Infographic in 5 Easy Steps

Step 1: Pick a Relevant Topic

Start with a clear goal in mind. Ask:

What research would your audience value?
What topics are timely and relevant?
What action or outcome do you want?

This clarity will help you structure your infographic with purpose and align it with broader marketing goals.

Step 2: Compile Research

Once you have a topic, begin collecting credible, recent research — either internally via analytics and surveys or from trusted third-party sources.

Always link or cite your data where appropriate to build trust.

Step 3: Write the Copy

Use:

Concise, punchy language
Clear section headers
Stats or short statements in text boxes

Avoid overloading the design with text. Leave white space for visuals and flow. Proofread thoroughly to ensure accuracy and polish.

Step 4: Design the Infographic

You can use tools like Canva, Piktochart, or Adobe Illustrator — or work with professionals like CopyHouse for a polished finish.

Design tips:

Stick to brand colours and fonts
Use hierarchy with size and type
Guide the eye with layout and flow
Keep it clutter-free and structured

Distribute your infographic across:

Social media
Blog posts
Email newsletters
Partner or third-party platforms

Repurpose sections as standalone visuals and stagger your promotion to maximise reach. Always measure performance to refine future content.

What Do Successful Infographics Look Like?

To wrap up, here are some final tips:

Make it colourful: Colour can improve readership by 80%.
Make it clear: Focus on essential insights and readability.
Make it credible: Use well-sourced, accurate data.
Tell a story: Guide the viewer through the content with purpose.

Creating infographics isn’t just about design — it’s about communication. By following these steps, you can produce visual content that informs, inspires and delivers real business value.

Need support with visual storytelling? Get in touch with CopyHouse — we’d love to help.

Everything You Need to Know About Creating Infographics