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How to Use Semrush to Accelerate Your Content Marketing Strategy

How to Use Semrush to Accelerate Your Content Marketing Strategy

As we move deeper into the digital age, content marketing is evolving — and so are consumer habits. Businesses need to stay agile, smart, and strategic.

According to a recent Semrush survey, 84% of B2B and B2C companies (including marketing agencies and non-profits) now have a formal content marketing strategy. This shift underscores one thing: a strong strategy is essential for generating leads and boosting organic traffic.

But with so many voices online, how do you rise above the noise and establish yourself as a thought leader in your industry?

At CopyHouse, we help tech and FinTech brands craft content that demystifies complexity and builds lasting audience trust. One of the key tools in our tech stack? Semrush.

In this article, we’ll explore how Semrush can power your content marketing and help you reach your audience more effectively.

What is Semrush?

Semrush is a comprehensive online visibility and content marketing platform used by over 7 million marketers around the world.

Its suite of tools enables businesses to:

  • Optimise content for search engines
  • Track keyword and content performance
  • Uncover growth opportunities
  • Streamline marketing operations
  • Gain insights on competitors and market trends

Whether you’re running a startup or a global brand, Semrush offers data-driven clarity for every stage of your content journey.

Digital Marketing Tools Built for Real-World Growth

With over 40+ tools and reports, Semrush empowers teams across content, advertising, SEO, social media and market research.

Here’s a snapshot of the core use cases relevant to B2B content marketing:

  • Search Engine Optimisation (SEO)
  • Content Marketing
  • Market Research
  • Advertising
  • Search Engine Reputation Management (SERM)
  • Social Media Marketing (SMM)

Let’s break down how we at CopyHouse use some of these tools.

🔍 Search Engine Optimisation (SEO)

93% of web traffic starts on Google. And of that, the first page receives 92% of clicks. So if you want visibility, your content needs to rank high.

Semrush provides deep keyword research tools to support this:

  • Search Volume – average number of monthly searches
  • Keyword Difficulty – how competitive it is to rank
  • SERP Count – number of URLs already ranking
  • CPC – cost-per-click if used in paid ads
  • Trend Data – how interest has shifted over 12 months

With this insight, you can optimise your web content for search intent and improve your Google visibility.

Semrush’s Keyword Magic Tool is particularly useful. Simply input a term (e.g. “content marketing”) and it will generate:

  • Phrase-based variations
  • Most-asked audience questions
  • Long-tail keyword opportunities

This fuels both blog strategy and on-page SEO — allowing you to write with purpose and precision.

📝 Content Marketing Tools

Planning your marketing strategy is one thing. Executing, tracking, and evolving it is another.

Semrush offers multiple tools to help content marketers manage the full content lifecycle:

  • Topic Research – Discover ideas that resonate with your audience
  • Marketing Calendar – Coordinate your content publication schedule
  • SEO Content Template – Build briefs for search-optimised content
  • SEO Writing Assistant – Real-time feedback on SEO, tone and readability
  • Brand Monitoring – Track online mentions of your brand and competitors
  • Post Tracking – Measure performance of guest blogs or off-site publications
  • Content Audit – Identify your strongest content and areas for improvement

This combination ensures you’re creating content that performs, not just publishing for the sake of it.

🚀 CopyHouse: Using Semrush to Deliver Data-Driven Content

At CopyHouse, Semrush helps us:

  • Develop keyword-informed content strategies
  • Monitor and improve client SEO performance
  • Build SEO briefs that support creative excellence
  • Track and adjust content based on real-time results

If you’re looking to gain competitive advantage through content marketing, Semrush is an essential tool — and we’re here to help you get the most from it.

Want to use Semrush to power up your content strategy?
Contact us today.