Turning complex, financial topics into digestible, engaging content is easier said than done – especially in a language that’s not your mother tongue.
INAA (International Association of Accounting and Audit Independent Firms) is a global membership network where finance professionals exchange knowledge, collaborate, and expand their reach.
When INAA, based in Belgium, needed expert English content to strengthen their digital presence, they turned to CopyHouse.
Initially, INAA struggled to attract inbound interest from potential members and lacked visibility in the global accounting community. Their internal team had little time to focus on content or SEO, and their written English needed polish.
What began as a simple proofreading brief quickly evolved into a comprehensive SEO content marketing project designed to build credibility, reach, and conversions.
We began with a detailed strategy session to map out INAA’s goals. They needed:
Our SEO specialists created a strategic roadmap that included:
As the world entered lockdown in 2020, INAA stayed the course — continuing to publish valuable, informative content.
“If we didn’t have CopyHouse, it would have been more difficult to stay in touch with our membership and continue to offer professional material.”
— Nadège Mullier, Executive Manager at INAA
Our continued support helped INAA maintain visibility and connection during a time when communication was more important than ever.
Thanks to close collaboration and ongoing content refinement, INAA saw:
Our ability to transform technical, jargon-heavy financial content into engaging, accessible writing helped build trust and authority across global audiences.
“It’s so much more than what I could have thought a copywriter can do.”
— Nadège Mullier
At CopyHouse, we don’t just create content — we build relationships. With INAA, our team acted as an extension of their marketing department, offering guidance, strategy, and execution.
“The collaboration with CopyHouse enhances and professionalises our marketing activities and outreach. They’ve been with us every step of the way to offer support and guidance.”
— Nadège Mullier
From content ideation to SEO implementation, our partnership with INAA continues to evolve. Together, we’ve built a foundation that supports long-term visibility, credibility and international growth.
Interested in building your global brand through SEO-optimised content? Get in touch with our expert team today.
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