Tax isn’t a subject that usually fascinates or intrigues new customers. This was a significant hurdle for US-based SaaS business Avalara, a global leader in tax compliance software.
Avalara’s in-house team has years of experience making tax topics more engaging. With over 30,000 customers in 95 countries, they’re constantly entering new markets and producing new content. But even the best teams need scalable support — and that’s where CopyHouse stepped in.
Avalara’s key challenge was workload. With ambitious growth goals, the demand for content was rising fast. Creating it all in-house would be time-consuming and costly — especially if hiring new talent was required.
In October 2021, Avalara partnered with CopyHouse for an initial trial project comprising several short-form blogs.
Trial projects are a great way to build trust — and prove value quickly. For Avalara, our priority was solving their immediate challenge: high-volume content delivery.
To support this, we focused on:
The success of this trial marked the beginning of an ongoing partnership.
Following our initial success, Avalara expanded the scope of work with CopyHouse significantly.
We’ve worked closely with Avalara’s teams across multiple time zones, supporting both UK and US operations. Rather than acting as a traditional agency, we became a true extension of their internal marketing function.
Our teams collaborate regularly with Avalara’s legal and editorial reviewers, streamlining sign-off processes and getting approved content live — fast.
Thanks to our dedication to high-quality content, fast turnarounds and strategic support, we’ve earned the trust of Avalara’s marketing leadership. As the company continues to scale globally, we remain a reliable and flexible partner.
Avalara’s success is our success — and our relationship reflects that commitment.
If you’re looking for expert content marketing support, CopyHouse can help.
Whether you need:
We specialise in working with technology and finance brands like Avalara.
Get in touch to learn more about how we can support your goals.
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