Creating High-Quality SEO Content For GearedApp

Creating High-Quality SEO Content For GearedApp

Increasing GearedApp’s Site Traffic With High-Quality SEO Content

Turning sophisticated tech products into relatable content isn’t easy — especially when you’re juggling day-to-day development projects. That’s where CopyHouse stepped in to support GearedApp, a Scotland-based Tech for Good app and web development company.

They needed a content partner to help them produce engaging, SEO-driven articles that resonated with their target sectors — and we were ready to help.

Working Collaboratively for Efficient Content Creation

We kicked off our partnership with a planning session to scope out content needs and long-term goals. GearedApp wanted:

• Two blog articles per month
• Additional case studies and ad-hoc content as needed

We then created a monthly content calendar tailored to GearedApp’s audience segments. Each article was mapped to relevant keywords, content pillars and marketing goals.

Our process included:

• Creating topic outlines for approval
• Conducting background research or interviews
• Producing SEO-optimised drafts
• Sharing in Google Docs for easy real-time collaboration
• Iterating based on structured feedback

This agile content process allowed us to move quickly while maintaining high quality — with Slack, email and video calls keeping everyone aligned.

Building Trust Through Agile Teamwork

Our goal was to be an extension of GearedApp’s in-house team. That meant working in their style, being proactive, and making the review process effortless.

“It has been such a relief to be able to discuss topics and ideas briefly, then receive a well-researched article, fully SEO optimised, within a matter of days.” — Lara Findlay, Founding Director at GearedApp

GearedApp appreciated that we could handle complex tech subjects — like agile development, platform builds and APIs — with minimal input from their team.

Proving A Successful Partnership Through a Five-Star Review

The results of our partnership with GearedApp were clear:

• A consistent stream of high-quality blog content
• Improved website traffic and SEO performance
• Positive engagement from target audiences
• A five-star Clutch review praising our communication, professionalism, and efficiency

We helped GearedApp move from sporadic, ad-hoc blog uploads to a sustainable, strategic content model. Their brand voice is stronger, and their online visibility continues to grow.

Need Help Translating Tech into Impactful Content?

CopyHouse is an award-winning technology content marketing agency with deep experience in software, SaaS, FinTech and cloud solutions. We turn complex ideas into engaging, high-performing content that converts.

Contact us today to find out how we can support your content goals.