There’s been an explosion of FinTech innovation since PSD2 launched. Unfortunately, new firms immediately encountered a problem: how to educate their target audience on the value of open banking and their USP as a solutions provider.
As an award-winning content marketing agency specialising in technology brands, communicating complex topics is our bread and butter. Here, we look back at our work with Klarna, a leader in open banking innovation across Europe.
Today, Klarna is one of the most recognisable names in financial services. Their all-in-one shopping app and the catchy promise of ‘pay in three easy instalments’ have positioned them as a leading retail force.
But just a few years ago, Klarna’s SEO performance was underwhelming — nowhere near the top of search engine results. Keen to dominate the Buy Now, Pay Later (BNPL) space and emerge as an industry thought leader, the brand needed expert digital marketing support.
Meanwhile, Klarna’s internal marketing team was at capacity, juggling both B2C and B2B campaigns across multiple markets and languages. It was a clear moment to call in reinforcements.
Klarna partnered with CopyHouse in August 2020, initially engaging us to conduct a comprehensive SEO audit. This revealed key areas for growth — both in content creation and brand positioning.
From there, we delivered a bespoke content strategy that combined search engine marketing (SEM) with educational storytelling. The focus? To elevate Klarna’s open banking credentials and build brand awareness through authoritative content on financial services trends.
Together, these deliverables addressed every stage of the marketing funnel and aligned seamlessly with Klarna’s B2B ambitions.
As Klarna’s Senior Marketing Manager, Elias Pitsavos, shared:
“Open banking is a relatively new technology that some may struggle to understand fully. We wanted to partner with an agency that could grasp the complexity of the topic. CopyHouse demonstrated a strong ability to turn high-tech subjects into digestible content, which made them the perfect fit for us.”
Following the success of our initial campaigns, Klarna retained CopyHouse on an ad hoc basis for specialist support. Notable projects included:
Despite structural changes at Klarna, we provided scalable B2B content marketing services to support their evolving goals.
Today, Klarna boasts:
This partnership helped establish CopyHouse as a trusted provider to leading payment service providers across Europe.
Whether you’re a scale-up or an enterprise fintech brand, CopyHouse can help you cut through the noise.
From technical SEO audits to content creation, we support your journey to better visibility, greater engagement, and sustainable growth.
Get in touch to discuss your next campaign.
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