Helping SICCAR Build A Winning Brand Strategy

Helping SICCAR Build A Winning Brand Strategy

How Our Brand Workshop Helped SICCAR Harness the Power of Targeted Marketing

Most technology companies face similar marketing challenges — especially when it comes to articulating their value. In September, CopyHouse ran a full-day brand workshop with deep tech firm SICCAR to help them refine their messaging, identify their audience, and position themselves for growth.

Why SICCAR Needed a Brand Workshop

SICCAR enables organisations to securely share sensitive data using Distributed Ledger Technology (DLT). Like many innovators in the tech space, they faced a common challenge: how to convey the value of their solution without overwhelming their audience with technical detail.

To drive commercial traction, SICCAR needed to reframe their brand and content strategy — with a focus on audience education and clear value communication.

Helping SICCAR Understand Their Audience

Our workshop focused on building the foundation for a brand strategy that would speak directly to their ideal customers. Key components included:

• Market segmentation
• Customer avatars
• Value proposition alignment
• Competitor analysis
• Tone of voice discovery
• Storytelling & narrative clarity

Market Segmentation

We helped SICCAR define two core audience segments:

• Private Sector – e.g. Oil & Gas companies concerned with operational security
• Public Sector – e.g. government organisations like SAAS, focused on compliance and efficiency

Understanding these groups enabled SICCAR to tailor content more effectively and avoid a one-size-fits-all approach.

Target Customer Avatars

Together, we built detailed customer avatars. This helped bring each market segment to life — from job titles and pain points to preferred communication channels. For example:

• Private sector personas care about protecting citizen data and engage most via Twitter.
• Public sector personas prioritise operational continuity and are best reached through email and community platforms.

The Impact of SICCAR’s Brand Workshop

The workshop not only aligned the team around a clear market focus, but also gave SICCAR the tools to:

• Develop tailored messaging for each segment
• Identify strategic distribution channels
• Understand how different pain points map to their offering

Ultimately, the workshop enabled SICCAR to take a more confident, customer-centric approach to their marketing — setting the stage for growth and improved brand recognition.

“The workshop was a smashing success and we’re excited to see how the new brand & content strategy will boost SICCAR’s content marketing.”
— CopyHouse Team

Want to Build a Strategic Marketing Foundation?

At CopyHouse, we help tech-led brands like SICCAR build brand strategies that convert. Whether you’re launching a new solution or scaling to new markets, our tailored workshops and content strategies can help you connect with your audience.

Contact us today to start building a brand that resonates.