Turning sophisticated technology and software solutions into engaging, digestible content is no easy task — especially when the goal is to resonate with both technical and non-technical audiences.
GogoApps, a software development and design provider based in Poland, approached CopyHouse seeking a native English-speaking agency with the ability to create captivating content for their technical audience. With a strong track record in B2B content marketing for SaaS and technology brands, we were the perfect fit.
To kick off the project, we held an in-depth discovery session with the GogoApps team. Their open and detailed briefing process enabled us to fully grasp the technical intricacies of their work, their brand values, and what mattered most to their audience.
To build a clear understanding of their market, we conducted both client interviews and independent research. This allowed us to create detailed customer personas, giving us the insight needed to write content that resonates across audience segments.
Our first assignment was a blog article exploring the Go programming language (Golang) — a topic that requires specialist technical knowledge. While GogoApps provided fantastic input, our team took it a step further.
One of our in-house copywriters completed a two-hour course on Golang to deepen their understanding and ensure the content would meet the expectations of expert developers.
This investment allowed us to deliver an authoritative yet accessible article that could speak to readers with varying levels of technical knowledge — showcasing GogoApps’ expertise in a way that aligned with their “Tech for Good” mission.
From day one, our partnership with GogoApps was grounded in agility and transparency. We communicated regularly using Slack and managed projects via Trello, providing clear visibility into every stage of the content production process.
This workflow allowed for:
“Our feedback calls were purposeful and organised, contributing to a smooth and efficient workflow.”
Thanks to this seamless approach, we consistently delivered content that exceeded expectations — and laid the groundwork for further collaboration.
GogoApps awarded us a five-star review on Clutch, recognising our content quality, efficiency and professionalism. Our Managing Director, Kathryn Strachan, also received a glowing LinkedIn recommendation from GogoApps Business Developer, Jakub Nowakowski:
“Every contact I had with Kate was pleasant and professional. I could always count on her expertise and problem-solving skills. You’ll be lucky to work with her and her team!”
Our partnership with GogoApps continues to grow, with new content projects in the pipeline. From technical deep dives to SEO-optimised blogs and website content, we’re proud to support GogoApps in delivering meaningful content that makes complex topics more accessible to a wider audience.
Want content that performs — no matter how technical the topic?
Let’s start a conversation.
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