Search Engine Optimisation (SEO) is the foundation of many marketing plans and might be one of the most commonly discussed aspects of marketing. Creating a perfectly optimised web page is a difficult task, but the rewards are considerable — increased traffic and brand awareness, which can lead to higher sales.
Even the largest companies sometimes need help figuring out SEO. Travelex, a market-leading foreign currency exchange provider, needed our help improving SEO for the website of one of their premier clients: British supermarket giant Asda.
Travelex approached CopyHouse with two key challenges:
Our first priority was to lay the foundation for consistent and relevant content by developing a structured SEO strategy.
We began by identifying the most relevant and high-value keywords for Travelex’s audience — including phrases like travel money, holiday money, foreign currency, and buy money. These keywords helped guide topic ideation and content priorities, ensuring every page we created served a specific purpose.
We then tackled the copy. Our initial project involved rewriting the landing page for Asda’s USD currency exchange. The new version brought together strategic SEO, Asda’s brand voice, and customer-centric copy that helped inform and convert.
The results were immediate — Travelex commissioned eight more landing pages, including those for EUR and AUD. These pages not only ranked more effectively but also improved the overall customer journey on the site.
Joanna Brunt, Travelex - “You’re feeding our thought process and capturing the Asda personality perfectly — it’s really refreshing for us here.”
CopyHouse is an award-winning global content marketing agency specialising in technology brands. We offer a range of services designed to take your marketing strategy to the next level — from SEO and landing page optimisation to holistic, content-led campaigns.
Travelex is just one of the market-leading brands we’ve helped. Whether you’re looking to attract new customers, retain loyal audiences, or boost your brand visibility, we’re ready to help.
Get in touch to explore how we can support your marketing goals.
Working from end to end with Account Technologies was an extremely productive experience. We really got to know them from our initial conversations and during our brand workshop, and they also learned a lot about us. This workshop laid the foundation for the project. The insights received allowed us to create a functional, clear and crisp brand book and landing page that resonates with Account Technologies’ target audience.
CopyHouse helped blockchain platform ByzGen build a refined customer avatar, define its tone of voice, and overhaul its content—from SEO-optimised landing pages to lead-generating case studies.
Read case study
Learn How CopyHouse provided Digital Realty with a new social media strategy while also managing their company social accounts in this new case study.
Read case study
Discover how CopyHouse helped Future Platforms boost visibility, thought leadership, and inbound leads through a strategic, holistic marketing campaign combining whitepapers, blogs, SEO optimisation, personal branding and social media support.
Read case study
