GearedApp is an Edinburgh-based development team building bespoke apps and web platforms for organisations of all sizes. As the pandemic shifted priorities in 2020, GearedApp needed additional marketing support to increase their SEO visibility and digital engagement — all while staying true to their ‘Tech for Good’ mission.
That’s where CopyHouse came in.
“It took a lot of pressure off of us at a time where I didn’t have the time or the resources internally to be able to do the copywriting in-house.”
— Lara Findlay, Director and Co-Founder, GearedApp
With limited internal capacity, GearedApp partnered with CopyHouse to guide their content creation and SEO strategy. We collaborated closely to build out targeted blog content that would attract their ideal clients and reflect their unique values.
This holistic approach allowed the team to focus more on long-term growth and less on the day-to-day pressures of content production.
“It’s really important for us to have regular content on our site, not just from an SEO perspective, but also to show that we are knowledgeable in our area and we are a great source of resources.”
— Lara Findlay
From the start, GearedApp made it clear they wanted a partner who could translate technical concepts into accessible messaging, while showcasing their collaborative, ethical culture.
Our team crafted articles that demonstrated:
This content helped establish GearedApp as more than just developers — but purpose-driven partners for digital transformation.
To truly resonate with GearedApp’s audience, each piece of content had to reflect both industry trends and brand personality. One highlight was a blog series looking back at their 7-year journey, showcasing values, team spirit and growth.
The response? An uptick in social media engagement, increased website visits, and richer conversations with their audience on topics like sustainability and agile development.
Cultural alignment was just as important as technical alignment. Both teams value transparency, sustainability, and remote working — making the collaboration feel seamless from the outset.
Using Google Drive for visibility, multiple feedback rounds, and weekly check-ins, we established a reliable workflow that integrated smoothly into GearedApp’s internal processes.
“My favourite thing about working with CopyHouse was working with a very like-minded company and how easy it was to start working together.”
— Lara Findlay
Beyond delivery, we helped GearedApp understand the why behind each piece of content. With guidance on SEO, planning, and content strategy, their team is now more empowered to lead future campaigns.
“We’ve found them to be extremely helpful, very informative and a great like-minded team to work with. I’d definitely recommend them to anyone that’s struggling with creating copy or looking for experts within the technology area.”
— Lara Findlay
Whether you’re looking to scale SEO, develop customer-first messaging or simply create content that reflects your company’s values, CopyHouse can help.
Speak to our team today and let’s make your next project a success.
CopyHouse helped blockchain platform ByzGen build a refined customer avatar, define its tone of voice, and overhaul its content—from SEO-optimised landing pages to lead-generating case studies.
Read case study
Learn How CopyHouse provided Digital Realty with a new social media strategy while also managing their company social accounts in this new case study.
Read case study
Discover how CopyHouse helped Future Platforms boost visibility, thought leadership, and inbound leads through a strategic, holistic marketing campaign combining whitepapers, blogs, SEO optimisation, personal branding and social media support.
Read case study
