Most high-tech firms face the same challenge — translating complex technical products into content that drives traffic, generates leads, and engages prospects.
Anyblock Analytics, a German blockchain solution provider, found themselves in this very position. After struggling to find a content partner that could truly understand and articulate their offering, they partnered with CopyHouse to revamp their service landing pages and SEO strategy.
Anyblock had initially written their own landing pages — which meant:
To solve this, we kicked off a three-month collaboration focused on:
Through brand workshops and interviews, we captured Anyblock’s voice and translated their solutions into customer-centric pages that addressed user pain points — while embedding high-volume US-focused keywords throughout.
Our work had an immediate impact. For example, the Blockchain Services landing page saw a 66% increase in traffic during March and April — compared to the previous 69-day period.
We also improved the relevance and readability of each page, helping prospective clients better understand Anyblock’s offer.
Anyblock wanted to establish a stronger presence in the US, while also supporting visibility in Germany and the UK.
We tailored our keyword research to reflect this, prioritising:
This balanced approach enabled us to generate traffic and boost rankings across all three markets.
Today, Anyblock Analytics ranks for:
They also hold featured snippet positions for a wide range of key phrases, including:
Featured snippets are highly valuable — providing instant visibility at the top of search engine results pages (SERPs).
Organic search is now Anyblock’s biggest traffic driver, responsible for:
This surge in discoverability proves how SEO content can bring complex B2B offerings to life — and convert visitors into leads.
CopyHouse helps deep-tech and blockchain companies translate their expertise into digestible, conversion-ready content.
Whether you need a full-scale SEO content strategy or help reworking technical landing pages, we can help you reach the right audience — and speak their language.
Contact us today to learn how.
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