
Helping Meta to Define Brand Suitability
Creating a definition requires a clear and commonly-held understanding of a particular topic, item or subject matter. However, how do you go about defining an ideology that, by its very nature, means different things to different people? As one of the foremost names in online advertising, and social media, Meta’s words carry significant weight. As such, they knew that when it came to delivering a definitive and cohesive stance on brand suitability, how to protect it and how it differs from brand safety, Meta knew it had to get its messaging right.
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