A Content Marketing Strategy and Consultancy Service Fit For Your Brand

Build strong foundations for your brand with our content marketing strategy and consultancy service.

A target representing the focus of CopyHouse's marketing

Great Content Marketing starts with a Strong Strategy

Here at CopyHouse, we specialise in creating the perfect content marketing strategy that aligns your marketing goals with your business objectives.

Our work is founded on a rigorous understanding of your intentions and your target audience’s buying habits. We also dive into any challenges your business and your audience face by creating a strategy to propel your business into the future.

Get started with our Content Marketing Consultancy

Before we can create a formidable content marketing strategy, we need to uncover key insights into what makes your brand unique.

Our workshops set the foundations of all future work by identifying your brand’s core messaging, and creating a visual identity that resonates with your target audience.

All of our workshop sessions are fully customisable to support and build on your existing brand work.

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Core Messaging Workshops

To create hyper-personalised content, we need to take a deep dive into your core messaging, brand story and target audience. We’ll run an online session to explore your:

Brand Story
Customer Avatars
Market Positioning & Target Markets
Purpose-Driven Brand
Tone of Voice

Filled with honest advice, our session provides powerful insights into what makes you truly special. You’ll receive a brand book from this workshop that can provide the foundation for all work going forward.

Visual Identity Workshop

Before you can represent your brand online, you need to have a strong visual identity. During our visual identity workshop, we’ll help you define the fundamental building blocks for creating an appealing design. We’ll explore:

Design Inspirations
Colours
Typography
Logos
Dos and Don’ts

Filled with expert advice and support, our workshop will set the foundations for all future design work. You’ll receive a brand book with all your design preferences.

Tone of Voice Workshop

Your brand voice should embody everything that’s special about your brand and represent your personality, ethos, and resonate with your target audience. Finding your unique tone of voice allows you to send laser-sharp messaging that makes you stand out from the crowd and makes it clear that you’re the only choice.
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We’ll take you through a half-day tone of voice workshop, which will explore:

The audience you are trying to reach
The psychology behind your customer avatar
Brand Essence & Personality
Values
Ethos
Messaging
Tone of Voice

We’ll then deliver a tone-of-voice guidebook that explains clearly to your team and marketing partners how to communicate with your target audience.

Content Marketing Strategy

Once we understand the true essence of your business, we’ll transform these insights into a content strategy. As part of our strategy, we’ll research your competitors, industry trends and ‘hot’ topics to present ideas for regular long-form content.

We’ll investigate concepts to determine SEO potential and create a content calendar unique to your brand. This calendar will include the following:

Article Summary/Snapshot
Content Pillars
Target Audience/Market
Proposed Title
SEO Keywords & Difficulty Ranking

Benefits of Content Marketing Consultancy

Overcome roadblocks & challenges

Identify opportunities for future growth

Strengthen visual brand identity

Create messaging & design that truly resonates

Drive conversions with better online conversations

Build strong foundations for future marketing success

Understand your brand & target audience

Establish long-lasting relationships with your customer

Discover Made-to-Measure Content Marketing from CopyHouse

Get in touch with our content marketing consultants and find out how our team can help you drive strategic growth that will take your technology or marketing efforts to the next level.

Get in touch

They are on the ball and had a great turnaround time when my company asked for a content audit. Their suggestions and advice were insightful and made sense, and they followed up soon after to ensure we were happy and able to understand and implement their strategies. They are very friendly and personable – would recommend!

Gianna Legate

Solutions Driven

We’ve been really impressed at how they created valuable content for our marketing campaigns, all with a really impressive turnaround time.

Kirsty Mitchell

Sumdog