High-quality content is no longer a 'nice to have' but the lifeblood of marketing as companies worldwide crowd the digital landscape, fighting for your audience's attention.
However, the time and effort required to generate an endless stream of marketing collateral can be an uphill struggle – especially if you rely on your marketing team for other crucial tasks like trade show prep, sales support and monitoring customer feedback.
Enlisting the help of a skilled copywriting agency – equipped with extensive content development expertise – can save you time and resources and help you connect with new customers on the platforms they use most.
This article will outline five ways content writing services fuel your digital marketing success.
At any given second, over 40,000 Google searches are conducted worldwide – that's a massive audience your brand could potentially reach. But, you have to ensure your website's content is optimised to rank on Search Engine Results Pages (SERPs) – and that's no mean feat.
Because Google and other search engines are less than transparent when disclosing search engine ranking factors, businesses seek the help of SEO experts to help them crack the code.
Copywriting agencies study the nuances of search engine algorithms and deploy data-driven strategies to ensure your content resonates with the right audience. For instance, they can craft detailed customer avatars and build interconnected topic clusters that address your would-be customers' pain points and search intent through keywords. Tailoring your content's structure to ensure that it's enjoyable to read and aligns with your audience's needs brings proven results.
Research shows that click-through rates (CTR) on the first organic Google result is 40% compared with Pay Per Click (PPC) ads, which only attract 2%. Therefore, investing in SEO-driven content is widely recognised as a reliable method for boosting organic reach. To find out more, check out our comprehensive guide to SEO.
It's not enough to create a bank of outstanding website content nowadays. Businesses also need a strong marketing presence across a range of platforms. Whether that means creating captivating short-form video scripts for sites like TikTok (the number one mobile app for consumer spending) or engaging Instagram posts (a platform where 83% conduct research before making a purchase).
High-quality copywriting agencies aren't restricted to blog posts and whitepapers; they can tailor their output to suit any medium – from short-form video scripts to infographics, targeted email campaigns, and even interactive webinar presentations.
They can also repurpose existing content to make it engaging and attention-grabbing on multiple channels. This integrated approach to content development helps you optimise resources while ensuring that your brand voice remains consistent as it's shared across all audience segments.
According to a survey by FT Longitude, 78% of senior leaders favour brands that post thought leadership content. But thought leadership isn't just about publishing whitepapers and regularly updating your blog; it's about positioning your brand as a trusted authority and shaping industry conversations with your unique insights.
For example, CopyHouse copywriting agency (UK) helped international talent acquisition brand eArcu develop thought leadership campaigns surrounding the Brexit deal. This thought-provoking, data-driven content provided invaluable insights to companies looking to hire in the EU and helped eArcu win more leads and site traffic.
Content writing services are adept at crafting pieces that steer industry talking points through in-depth case studies, trend predictions and thoughtful analysis. Moreover, their research, community-building and interviewing skills can help your brand turbocharge social media engagement, solidifying your reputation as a go-to source of industry knowledge.
As the marketing landscape constantly changes, internal marketing teams may struggle to keep pace with the latest trends, platforms and content forms.
Content writing services work with many clients from varying industries, so they're naturally positioned to monitor and compare industry shifts. Moreover, they're motivated to utilise the latest industry tools and training to help them grow their client base.
So, if you're evaluating whether a campaign strategy might work for you, they can draw from experience and advise on the best steps to ensure success.
For instance, they can offer invaluable insights into hyper-personalisation techniques or how to set up advanced market segmentation. Their job is to help you avoid the guesswork in your marketing strategies, win stakeholder buy-in and subsequently maximise ROI.
Even the most experienced internal marketing teams can become overwhelmed with daily tasks or find themselves in a creative rut. Seeking out an external content writing service can inject fresh ideas into the mix and get the creative juices flowing again.
For instance, as expert researchers, copywriting agencies can conduct in-depth competitor analysis, identifying gaps in their output you can fill with original content. Many also offer reporting services, enabling you to monitor what topics and content forms work best so you can build on them.
Additionally, forward-thinking agencies operate within an extended network of collaborators, so if you're looking to explore video advertising, podcasting, etc., they can help you bring your more ambitious ideas to life.
We're an award-winning UK based copywriting agency that collaborates with a wide range of cutting-edge tech brands worldwide. This imbues our content writers, strategists and designers with unique insights into tech marketing trends and multi-channel content creation, helping us shape the future of tech storytelling.
So, whether you're looking to create stunning infographics, informative eBooks or eye-catching social media content, we put you in the fast lane towards achieving your marketing goals. If you want to learn more about our services, get in touch for a free consultation now.
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