CopyHouse has extended its offerings by launching a B2B social media marketing service to support technology and FinTech brands.
As CopyHouse continues to grow, the content marketing agency introduced new B2B social media marketing services as part of its offerings. This service will complement existing specialisms including their copywriting, content design and translation/transcreation services.
“We’ve had a high demand for B2B social media marketing. The service will not only help new and existing clients take their marketing efforts further by building their social media presence, but we also aim to support CEOs and senior leaders in building their personal brands and generating leads through a human-first social approach.”
— Kathryn Strachan, Managing Director of CopyHouse.
CopyHouse’s social media marketing services will help B2B technology and FinTech brands build brand awareness, stand out from their competition, create stronger relationships with their target audience and generate high-quality leads.
The agency aims to transform technology brands' social media strategy, whether they’re new to social media or have pre-existing experience in it.
As 82% of consumers are more likely to trust a company whose CEO and leadership team engage on social media, CopyHouse wants to also focus on personal branding profiles of CEOs and senior leaders of technology companies.
“It doesn’t always have to be about the hard sell. Having a consistent social media presence is such an effective way to connect with your audience and build meaningful relationships — keeping you top of mind when it comes to that moment down the line when they’re ready to purchase.
Social selling is also an opportunity to get the most out of your content. The chances are your target audience probably aren’t waking up and heading straight to your website, but they will be browsing LinkedIn or Twitter before their first meeting.
That’s why B2B brands need to get the ball rolling, start conversations and invest in social selling now!
- Tom Brake, Social Media Manager of CopyHouse.
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