Marketing Insights

Find out how to create engaging and useful content for your audience and stand out from other tech brands in your industry.

Read more about the benefits of creating a competitor analysis for your tech business and how they can help with your product and content marketing.

Learn more about how to freshen up your content strategy and build out a content plan that drives visitors and leads for your B2B business.

Find out more about how to write engaging and interesting content for your B2B audience to help boost your brand and lead generation.

Today’s ever-evolving technology landscape shows just how crucial it is to remain competitive by keeping up with the latest trends. The growth of B2B social media is one such trend, prompting many industry leaders to consider how to nurture their own personal brand. But what does that mean, and how do you make it happen? CopyHouse brought together a crack panel of experts for our latest TechTalksLive in March, to share their top tips for effective personal branding in tech.

It’s official: content marketing yields positive results. That’s the conclusion from the leading SEO analytics platform provider, Semrush, which has recently completed its annual ‘State of Content Marketing’ report, bringing together insights from over 500,000 articles, 1,700 marketers and business owners in 34 different countries, and data from the content marketing job market.