At CopyHouse, we specialise in creating the perfect content marketing strategy that aligns your marketing goals with your business objectives.
Our work is founded on a rigorous understanding of your intentions and your target audience’s buying habits. We also dive into any challenges your business and your audience face by creating a strategy to propel your business into the future.
Before you publish your content, you need to have a strong visual identity strategy in place. This will help harmonise your content across numerous channels and create a unified appearance. In our customised workshop, we’ll help you define the fundamental building blocks which scream your brand’s name.
To create hyper-personalised content, we need to take a deep dive into your core messaging, brand story and target audience. We’ll run an online session to explore your:
Filled with honest advice, our session provides powerful insights into what makes you truly special. You’ll receive a brand book from this workshop that can provide the foundation for all work going forward.
Before you can represent your brand online, you need to have a strong visual identity. During our visual identity workshop, we’ll help you define the fundamental building blocks for creating an appealing design. We’ll explore:
Filled with expert advice and support, our workshop will set the foundations for all future design work. You’ll receive a brand book with all your design preferences.
Your brand voice should embody everything that’s special about your brand and represent your personality, ethos, and resonate with your target audience. We’ll take you through our unique half-day tone of voice workshop, which will explore:
We’ll then deliver a tone of voice guidebook that explains clearly to your team and marketing partners how to communicate with your target audience.
Once we understand the true essence of your business, we’ll transform these insights into a content strategy. As part of our strategy, we’ll research your competitors, industry trends and ‘hot’ topics to present ideas for regular long-form content. We’ll investigate concepts to determine SEO potential and create a content calendar unique to your brand. This calendar will include the following:
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Get in touch with our content marketing consultants and find out how our team can help you drive strategic growth that will take your technology or marketing efforts to the next level.
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